More Manly Things: Kleenex for Men
Tuesday, March 11th, 2008
Kleenex for Men, the manliest product ever
So you need to blow your nose but you wouldn’t be caught dead with one of those “sissy” pink tissues that your sister and your girlfriend use. If you live in the United Kingdom, you are in luck. Kleenex makes “Kleenex for Men” just for you. I managed to find a fantastic review of this product titled Snot, Sweat and Sperm. Written by a man “found that they are best at absorbing three of my body fluids which I produce and discharge in large quantities on a regular basis,” this review clearly states the need for this product. Unfortunately, these are not available in the United States (as far as I can tell) so over here you’ll have to be satisfied with Kleenex Extra Large or maybe Kleenex Menthol. We don’t even get the same catchy tag line they have for Kleenex over in the UK: Blow it loud and blow it proud!
The closest marketing parallel I can think of in the United States is the recent push to market Coke Zero to men. Since men don’t want to feel emasculated by ordering a “diet” soft drink, Coke Zero calls itself “calorie free.” Those clever folks at Coke walk a fine semantic line, but it appears to be working- White Castle is rumored to be switching its soda fountains from Diet Coke to Coke Zero.